News
JOURNEYS LAUNCHES BECKY BONES FOOTWEAR EXCLUSIVELY | January 2008
Osiris and Becky Bones have partnered with retailer Journeys to launch a five shoe collection of Becky Bones, exclusively for Spring ‘08. While the line will initially launch exclusively with Journeys, it will be available worldwide beginning BTS '08 and will include 9 girls shoe silhouettes, as well as 5 kids' girls models, with follow-ups for future seasons. The shoes will feature images of Becky Bones characters in multiple designs and colors.
Becky Bones is about saving the planet by giving back 25% of profits for grassroots solutions like planting trees, starting recycling programs, and other green projects created by teens. Becky Bones.com is an eco-portal where teens can submit photos & videos, connect with others, get conservation tips, link to collaborative products, apply for grants, and join in Becky's crazy adventures with her friends Drip, Lucy Lies and Tree.
Becky Bones shoes are the first products available under the Becky Bones umbrella, soon to be
BECKY BONES MOBILIZES MILLIONS OF TEENS WITH FIRST TEEN ECO-PORTAL | January 2008
Becky Bones, a new eco-conscious brand created in support of inspired teens who want to save the planet, plans to license a wide variety of product categories, including dolls, accessories, cartoons, books, video games, shoes and t-shirts. Becky Bones, LLC has pledged to donate 25% of its licensed profits to the environment through grassroots solutions like planting trees, recycling programs, and other green projects created by teens.
ABOUT OSIRIS GIRLS
Osiris Girls is performance and style driven by creativity. Founded in 1996, Osiris is known for its innovative products such as the G Bag and the best selling skate shoe of all time, the D3. The company produces, markets, and distributes skate and lifestyle shoes. The Osiris Girls brand was created in 2006 and offers a wide variety of products for young women. The Osiris Girls "Suitcase Contest" was voted by Brandweek as one of the Top 20 Guerilla Marketing Campaigns of the Year in 2006. Based in San Diego, CA; Osiris is sold in 45 countries worldwide.
OSIRIS SHOES LICENSES BECKY BONES FOR FOOTWEAR | November 2007
San Diego-based skate/surf lifestyle brand, Osiris Girls, has licensed the eco-inspired character Becky Bones and her friends for an upcoming line of shoes. Becky Bones, LLC donates 25% of it"s licensed profits back to the environment.
Today's generation of teenagers face the question; what will become of the Earth in my lifetime? Teens are tired of waiting for someone else to come up with a solution to the environmental crisis facing the planet. They know it's up to them to make the difference and change the actions of those willing to trample their planet. The vision for Becky Bones is to provide an inspiring and humorous environment for teens to learn about environmental problems, express their feelings about those issues, and to get involved. Becky Bones' tagline is "Save the Earth, Save Yourself."
According to Osiris Girls' Brand Director Krista Poehler, "The Becky Bones episodes that currently exist are hilarious and eco-educational. We love the characters and know that they will look great on our shoes. More importantly, it's tough to make shoes in an eco-friendly way, but Becky Bones inspires us to find solutions.
Now, all Osiris boxes, the paper within the boxes, and the shoe stuffers are recycled." Becky Bones shoes are the first products available under the Becky Bones umbrella, soon to be followed by organic tees and hoodies which sport Becky Bones slogans like "Recycle Yourself" and words such as "Revolt," "Renew," and "Respond." Becky Bones will license to other product categories that will help relay the brand's message through dolls, accessories, cartoons, books, video games, shoes and t-shirts. They will also partner with other online portals that creatively allow teens to connect and explore. Their mission is to drive awareness and dollars back to the environment.